Small Business Saturday

The internet is huge (surprise!).  It’s why it’s so hard for so many niche markets (ahem, the occult) small businesses to get any traction.  Without traction, it’s easy to get discouraged or just plain run out of money for the venture, forcing us to go out of business.  There are fewer and fewer “brick and mortar” Occult stores and if you’re not lucky enough to live in a very Pagan-friendly area, it can be hard to sell at events unless you have enough items that can “pass”.

I feel very blessed and lucky to have gotten as much traction with La Sirene et Le Corbeau and The Glamoury Apothecary as I have both in meat life and the intertubes along with The Arte of Glamour (which is available in paperback again, incidentally).  A big part of that is because I was lucky enough to get a lot of support from fellow career occultists.  While I am no Silver Ravenwolf*, I’m lucky to have a lot Charmers who read me regularly.

So, I’ve decided to occasionally do Small Business Saturday where I promote fellow Career Occultists/Occult-Friendly businesses.  The businesses I’m choosing to promote, I either know personally or have good reputations in both the Craft/craft communities.

I’m asking that you take the extra step and help support our community.  I know what you’re thinking, “Bitch, I’m broke as a joke.  I can’t buy anything right now, leave me be!”  But support comes in many forms besides deliciously filthy money.  It’s “giving your heart” on Etsy, it’s blogging about something you thought was pretty, it’s tweeting about something you saw as useful, it’s telling your Facebook friends about a shop you like.

For a new (or not so new) Occult/Occult-friendly shop owner, seeing their stats jump to three times bigger than they were before can give them that extra courage to keep creating (because creating is both hard and scary).  Or even, let’s get crazy here, receiving an email telling them that you like their work can give them a boost to keep trying because they know someone out there besides their friends and family enjoys their work.

(And, you know, filthy delicious money helps too but the other things a whole lot more than you would think)

And now the businesses!

Chrys does gorgeous fanciful bead work. I was lucky enough to get a custom order from her a few years ago.
Lyssa makes gossamer fine yarns and beautiful jewelry. The necklace I bought from her in honor of one of my Goddesses is still one of my favorites and often complimented!
Beautiful earrings made by Amazon!


Beth makes glamorous ritual cords and beautiful yarn


An offshoot of Black Phoenix Alchemy Labs, specializing in Ritual Oils. I love the oils I’ve received from them!


Jow got me a beautiful custom bracelet from Jen a few Solstices ago.
Lovely ritual oils and salves from Peeps Witch
Lust worthy occult jewelry. I have my eye on the moon planchette.
Love her Durga artwork
I’ve loved all of Sarah’s salves and incenses.

If you want to recommend a small Occult/Occult Friendly business, drop me a note here with info on the business name, website, blog (if applicable) and bio about the shop owner.

* As fun as it is to hate her, girl is living the dream.  She writes books about the occult and makes craaaaaazy money doing so.

Deborah Castellano
Deborah Castellano's book Glamour Magic: The Witchcraft Revolution to Get What You Want is available for purchase through Amazon, Llewellyn and Barnes and Noble.
Her frequently updated catalogue of published work is available on Author Central.

She writes about Glamour Magic here at Charmed, I'm Sure. Her podcast appearances are available here.

Her craft shop, The Mermaid & The Crow specializes in old-world style workshop from 100% local, sustainable sources featuring tempting small batch ritual oils and hand-spun hand-dyed yarn in luxe fibers and more!

In a previous life, Deborah founded the first Neo-Victorian/Steampunk convention, SalonCon which received rave reviews from con-goers and interviews from the New York Times and MTV.

She resides in New Jersey with her husband, Jow and their cat, Max II. She has a terrible reality television habit she can't shake and likes St. Germain liquor, record players and typewriters.  


3 Responses

  1. Thank you for the boost, Deb! *g*
    Beth recently posted..All These Shiny ThingsMy Profile

  2. This is EXCELLENT! I’ll definitely be checking out the shops I’m not already a customer with [you picked a couple of my favorites!] and reading your future Small Business Saturday posts with great interest!
    Christiane recently posted..7-25: Community Thursday!My Profile

  3. Thank you for the mention! 😀
    I build everybody (except the folks on vacation) into a treasury to further spread the word. 🙂
    Meliad recently posted..O is for Otherworld – Pagan Blog Project 2013My Profile

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